GENTLECARE

Suitable for hypersensitive areas
Reduces skin redness
"No-tear" technology

Key Standards for Intimate Care

Studies show that appropriate female intimate hygiene using properly designed and tested products with key attributes including hypoallergenic, soap-free, pH friendly, mild cleanser, no irritants, protection against dryness, and maintenance of balanced microflora is important.

Citation

Chen Y, Bruning E, Rubino J, Eder SE. Role of female intimate hygiene in vulvovaginal health: Global hygiene practices and product usage. Womens Health (Lond). 2017 Dec;13(3):58-67. doi: 10.1177/1745505717731011. Epub 2017 Sep 22. PMID: 28934912; PMCID: PMC7789027.

Why Gentle Cleansing Matters

The skin cleansing of private part requires special targeted technology. Excessive cleaning only makes the skin more sensitive. Chemicals like Sodium lauryl sulfate (SLS) induces a dose-related increase in TEWL (transepidermal water loss).

Citation

Okuda, Minehiro , T. Yoshiike , and H. Ogawa . "Detergent-induced epidermal barrier dysfunction and its prevention." Journal of Dermatological Science 30.3(2002):173-179.

A di Nardo A, Sugino K, Wertz P, Ademola J, Maibach HI. Sodium lauryl sulfate (SLS) induced irritant contact dermatitis: a correlation study between ceramides and in vivo parameters of irritation. Contact Dermatitis. 1996 Aug;35(2):86-91. doi: 10.1111/j.1600-0536.1996.tb02296.x. PMID: 8917825.

Moisture Retention

KLEANIO® HYDROVEIL HA
Ultimate moisture retention, combining the power of 7 different types of hyaluronic acid with varying molecular sizes. We are the first in Asia to combine skin treatment with intimate care.

Ingredient Origin
Korea

Hyaluronic Acid

Concentrated hyaluronic acid retains moisture and restores skin from dryness, keeping intimate skin smooth, plump, and firm.
Sodium Hyaluronate Crosspolymer

A large molecule hyaluronic acid with a three-dimensional network structure, forming a protective film on the outer skin, enhancing the natural skin renewal mechanism, keeping intimate skin hydrated for a long time.
Sodium Acetylated Hyaluronate

A special small molecule hyaluronic acid derivative that deeply nourishes skin cells, doubling moisture retention and repairing dryness and irritation for stronger, healthier-looking intimate skin.
Hydroxypropyl Trimonium Hyaluronate

A special small molecule hyaluronic acid derivative that deeply nourishes skin cells, doubling moisture retention and repairing dryness and irritation for stronger, healthier-looking intimate skin.
Sodium Hyaluronate

A derivative of hyaluronic acid with smaller molecules than regular hyaluronic acid, it deeply nourishes intimate skin and can retain moisture up to 1,000 times its weight, restoring skin balance from irritations like itching, inflammation, redness, and rashes, while strengthening the skin barrier.
Hydrolyzed Hyaluronic Acid *

Nano-sized hyaluronic acid penetrates deep into the skin, maintaining moisture balance from within to the outer layer, leaving skin soft and truly hydrated.
Hydroxypropyl Trimonium Hyaluronate*

Nano-sized hyaluronic acid penetrates deep into the skin, maintaining moisture balance from within to the outer layer, leaving skin soft and truly hydrated.

*These two ingredients are used only in our feminine cleanser

Odor Reduction

JAPANESE PERSIMMON EXTRACT

A naturally effective deodorising agent, sourced from persimmons harvested in Ehime, Japan at their early maturity. The fruit, also known as “Atago,” is about the size of a fist and rich in tannins, helping protect the skin from free radicals. It helps prevent unpleasant odours and promotes cleanliness and confidence.

Sniff Test: What’s Going On Down There?

  • Fishy: Likely BV.
  • Musty or Rotten: Possibly trichomoniasis or a retained tampon.
  • Sweet or Fermented: Possibly yeast.
  • No strong odor, but irritation or discharge present: Could still be a yeast infection or early STD.

Vaginal Odor

Odor alone is not an issue. There’s healthy bacteria that are part of the microbiome and we do have sweat glands there. It varies during menstrual period, pregnancy or after sex.

  • Cheesy or Sour: Likely smegma buildup or balanitis — especially if uncircumcised or hygiene is poor.
  • Sweet or Fermented: Possibly a yeast infection — often comes with redness, itching, or rash.
  • Musty or Rotten: Could be trichomoniasis or another STI — especially if there’s discharge or itching.
  • Ammonia-like or Foul Urine Smell: May indicate a UTI — often with burning while peeing.
  • No strong smell but redness or discharge: Could still be an early-stage STD or fungal irritation

Penis Odor

There are plenty of reason you or your partner has a foul smell. It can be poor hygiene, infection or bad skin conditions. Some can be easily treated but some require medical attention.

A New Standard For Intimate Care.

Gentle Cleansing

Needs to deliver the first line of result which is the ability to clean. We picked just the right surfectants to do so without putting your microbiome at risk.

Treatment

Modern intimate care needs to deliver more than just a wash. With the knowledge of skincare experts, dermatologists and gynecologists, we took an extra step to provide nourishment for your most intmate ports.

Safety

We did more than 70+ formulation revamps in the past 14 months to present our final products We strictly say no to ingredients like Sodium Laureth Sulfate which are most commonly added into intimate products worldwide.

Led by Industry Veterans

For over 25 years, our founder, Ariya, has been at the helm of skincare innovation, driving growth for L’Oréal and Unilever across Asia. His passion for science-backed formulations and deep consumer insight now fuels his mission to redefine intimate care for modern consumers. Our formulations are developed in collaboration with industry veterans from L’Oréal and Unilever, ensuring each product meets the highest standards of safety, efficacy, and skin compatibility.